Wunderman Thompson (WT) India has appointed Anurag Tandon as its managing associate to guide its Mumbai operations. In his new position, Tandon will give attention to rising the shopper base in Mumbai and work with groups on offering enterprise options for manufacturers by leveraging the company’s capabilities of artistic, expertise, strategic consultancy, commerce and data-driven expertise and design. The appointment is efficient from May 16, 2022.
With the corporate’s give attention to being the strategic associate for its shoppers throughout the model and client expertise ecosystem, the corporate is onboarding Tandon at a vital juncture to reinforce development for its shoppers and groups, Shams Jasani, CEO, Wunderman Thompson, South Asia, mentioned. “With his track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have,” he added.
In his earlier stint, Tandon served as managing associate at DDB Mudra, heading its Mumbai and Ahmedabad operations targeted on driving development and delivering profitability. Previously, he was additionally world model director for Unilever’s ice cream enterprise, liable for growing model methods and communication plans in markets throughout South East Asia (SEA), NAMET and Latin America (LATAM). With over 20 years of expertise in constructing manufacturers, Tandon has an understanding of the tradition and client throughout diverse industries akin to cars, client items, trend, retail and monetary providers.
For Tandon, the fixed evolution of client journeys poses a problem for shoppers. “There is a need for integration of services and providing experiences around the brand which Wunderman Thompson can deliver. With WT’s strength of long term client partnerships, I’m looking forward to the next leg of the agency journey, by building on the fundamentals that WT has always stood for,” he acknowledged.
Wunderman Thompson is a WPP company. Wunderman Thompson South Asia Group offers communication options to its shoppers by way of its community throughout India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group contains Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum.
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Source: www.financialexpress.com”