WOW Skin Science has appointed Mrunmay Mehta as chief working officer for its India in addition to worldwide enterprise. In his new function, Mehta will probably be carefully working with the co-founders and key buyers with the goal to form the corporate’s imaginative and prescient and speed up development. Additionally, he’ll lead features throughout on-line/offline GTM, D2C platform CX and development, efficiency and model advertising and marketing, finance, provide chain, customer support, HR and worldwide growth.
With his expertise in FMCG and e-commerce in addition to his deep experience throughout advertising and marketing and enterprise management, he’ll assist lead the organisation in its subsequent part of evolution and development, Manish Chowdhary, co-founder, WOW Skin Science, stated. “This also marks a milestone in the institutionalisation of the company where the founders will work closely with Mehta and our cross-functional leadership team in our journey as a new age, multi-locale FMCG organisation,” he added.
In his earlier stint, Mehta labored for over 4 years at Amazon India because the class chief (common supervisor) for its magnificence, private care and luxurious magnificence enterprise, the place he led cross useful groups throughout class administration, CX/product improvement, digital and content material advertising and marketing, model/vendor relations, retailer merchandising together with total strategic planning and P&L supply. Previously, he was the director for magnificence and private care technique for South Asia at Unilever. He led a number of roles at Unilever throughout model innovation improvement, model constructing, P&L/common administration, and was instrumental in turning round manufacturers similar to Lifebuoy and Breeze and driving accelerated penetration development for manufacturers similar to Dove, Pears and Axe. Additionally, he has labored at Godrej Consumer Products Ltd with stints throughout gross sales and advertising and marketing.
For Mehta, having noticed WOW Skin Science evolve during the last 5 years right into a D2C success story within the magnificence and wellness area. “The team operates with customer-obsession, bias for action and capital frugality. Together, I look forward to building a leadership team as well as a high-performance culture as we expand as an organisation,” he acknowledged.
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Source: www.financialexpress.com”