VIP luggage has launched a brand new marketing campaign ‘Pyaar wahi par soch nai’ for the upcoming marriage ceremony season. Featuring model ambassador Vani Kapoor, the marketing campaign promotes the corporate’s new marriage ceremony assortment of journey luggage. The marketing campaign goals to focus on the Indian society stereotype with a progressive pondering message.
As per the corporate, marriage is likely one of the key triggers in direction of investing in baggage and the commercial goals to focus on the id of VIP luggage by its model new assortment. “The brand has picked up an insight on how the woman is barraged with blessings which put unnecessary pressures on her right from day one of her new life. Through this film, VIP bags aims to bring in a much-needed shift in people’s perspective of doing away with such unnecessary pressure and enabling the young bride to settle in easily into her new home,” it mentioned in an announcement.
The advert movie captures the feelings of a brand new bride whereas she is all set to embark on a brand new journey and conveys to ladies to not succumb to pressures after getting married. In the movie Kapoor performs the function of a brand new bride and represents the outlook of a younger Indian girl in direction of marriage and highlights the pressures that new brides should undergo.
For Praful Gupta, vp, advertising, VIP Industries Limited, with the upcoming marriage ceremony season, whereas touching upon the ceremonial elements of the event, VIP luggage needed to face for one thing actual and extra significant with this marketing campaign. “The message in the ad film reverberates with the inner voice of every woman in the present-day empowered world. With this messaging, it also showcases our progressive and forward thinking. We roped in Kapoor for this campaign keeping in mind her youth appeal. She certainly resonates with the audiences with her charm and traditional, yet modern approach.” he added.
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Source: www.financialexpress.com”