Urban Company males’s grooming has launched a brand new marketing campaign ‘Haircut Matlab UC Hai Na Yaar’. Featuring actor Karan Wahi, the marketing campaign highlights the patron perception that males hate ready in queues for one thing so simple as a haircut. Urban Company goals to resolve simply that for its customers. The marketing campaign is conceptualised by QED Communications, Gurgaon.
Urban Company has all the time wished to make its client’s life simpler, Smit Shukla, VP, advertising and marketing and progress, Urban Company, acknowledged. “In a time-crunched world, why should one have to wait to get a haircut? Urban Company solves that for consumers by bringing haircuts to their doorsteps. The jingle and the video highlight this proposition that we are bringing to life for our consumers,” he added.
For Harihar Goswami, CD, QED Communications, the thought was to remodel the complete positioning of getting a haircut at house. “And that’s why we chose to go with a jingle and a music video like approach that will resonate with the consumer and dial home the proposition of getting a hairstylist at your doorstep,” he mentioned.
Founded in November 2014, Urban Company is a tech-enabled house providers market. The firm provides providers similar to magnificence and spa at house, cleansing, plumbing, carpentry, equipment restore, portray, and so forth. by way of its cellular app and web site. It operates in additional than 40 cities in India, the UAE, Singapore, Australia and The Kingdom of Saudi Arabia. It claims to have a associate community of over 40,000 service professionals, who’re empowered by way of coaching, know-how, monetary providers, instruments, product procurement and a bunch of different ecosystem enablers. The firm has a presence throughout 46 cities in India and 9 cities internationally.
Follow us on Twitter, Instagram, LinkedIn, Facebook