TBWA INDIA has appointed Amit Kekre to the function of chief technique officer, with instant impact. In his new function, Kekre will likely be changing Satish Krishnamurthy. Kekre is a frontrunner and a strategist, Govind Pandey, chief government officer, TBWAIndia, mentioned. “His ambition to discover and understand goes well beyond the books, tools and processes. He will be responsible for developing and executing an elevated strategic approach across our planning department, while working closely with the agency’s portfolio of brands,” he mentioned.
With 23 years of trade expertise, Kekre has labored with companies the world over reminiscent of Lowe, JWT, Ogilvy, Grey, McCann in India, Malaysia and Australia. He has expertise throughout classes reminiscent of FMCG, meals and beverage, style and life-style, automotive, throughout quite a lot of international locations and cultures, which go a good distance in taking the collaborative partnership throughout planning, artistic and enterprise administration, to the subsequent stage.
Previously, Kekre labored at DDB Mudra Group. He additionally led advertising and marketing, model and enterprise methods for the group’s purchasers reminiscent of Diageo, Pepsi, Unilever, Future Group, Godrej, amongst others. Beyond main enterprise and model technique, he championed the group’s range agenda, and has been pivotal in establishing range as a key strategic development functionality for the group.
“We live in times when the question of growth cannot afford to be linear, it must be discontinuous. So must be the ways to achieve it, we need a fundamental shake up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they (must) create. No better place than TBWA, the disruption company to make this happen,” Kekre added.
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Source: www.financialexpress.com”