Neobanking platform Stashfin has rolled out its new marketing campaign #LiveBoundless. The marketing campaign follows the launch of the #LiveBoundless Credit Line Card. Aiming to supply monetary freedom to ladies, the marketing campaign captures the perception that with this card ladies received’t have to listen to something about their monetary independence.
The marketing campaign is the platform’s try to inform everybody that girls know their approach on methods to handle their funds, Shruti Aggarwal, co-founder, Stashfin, acknowledged. “Additionally, we would like to show a mirror to the society, so that people are introspect and not be judgmental about women who wish to access credit and make their own financial decisions. At Stashfin, we’ve tried to break down the stereotypes associated with women and finances. We know that the more financially empowered a woman is, the better a country will progress. Through our research we have identified the common statements that have served women’s time, such as ‘you shouldn’t take up sports. Try cooking instead’, ‘an advance on your salary? Forget about it’, ‘It’s not a great idea to get that advanced degree’, and many more, but it should now become uncommon,” she added.
The marketing campaign consists of three advert movies that use statements that girls have needed to hear usually, but additionally spotlight that girls shouldn’t be certain by these statements to reclaim their time.
With a model promise of ‘nobody in India should be credit starved’, Stashfin claims to have been working in the direction of the monetary inclusion of assorted buyer segments who discover it exhausting to be accepted by conventional banking programs. It additionally helps the underrepresented construct their credit score footprint to allow them to enhance their high quality of life, as per the corporate.
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Source: www.financialexpress.com”