Sony Sports Network has launched a brand new marketing campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab’. Aiming to rally help for the Indian contingent on the Asian Games, the marketing campaign units a goal for India to cross the 100-medal mark. The marketing campaign consists of two movies that includes Raja Randhir Singh and Adille Sumariwalla. Additionally, Sony Sports Network has launched its microsite for the 19th version of the Asian Games that can present followers entry to the schedule and medals tally.
For Rajesh Kaul, chief income officer, distribution and head, sports activities enterprise, Sony Pictures Networks India, the sensation of nationwide pleasure that our Olympics marketing campaign ‘Hum Honge Kamyab’ was in a position to instil in individuals was commendable, and we want to replicate the identical for the 19th Asian Games Hangzhou 2022. “At the 2018 iteration of the Games, India bagged 69 medals, so to manifest India’s 100-medal mark, we have launched our campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab’. Our campaign also commemorates the 150 days countdown and gives us a chance to inspire the audience to watch this year’s Asiad,” he acknowledged.
In the primary movie, Raja Randhir Singh talks about his household’s function in launching the Asian Games in 1951. He additionally narrates his medal-winning journey and provides his finest needs to the Indian contingent. The second movie options Adille Sumariwalla reminiscing about Neeraj Chopra’s Gold medal profitable second on the Tokyo 2020 Olympics. He additionally conveys his finest needs to the Indian contingent on the Asian Games 2022 with the slogan ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab.’
The first-ever Asian Games have been held in New Delhi in 1951, and this was step one in paving the way in which for a multi-sport tradition in Asia and particularly in India, Singh mentioned. “Similarly, the Tokyo 2020 Olympics was able to fill the country with a new hope – hum honge kamyab. Taking this thought ahead, I wish the Indian contingent all the luck and I am sure they will cross the 100-medal tally and make us all proud – Iss Baar Sau Paar, Phir se, Hum Honge Kamyab,” he added.
As per Sumariwalla, the Olympic Games Tokyo 2020 will go down in historical past as some of the profitable in sports activities for India. “There were so many unforgettable moments of pride for our nation at this prestigious platform. The whole country came together to inspire our athletes to do their best and as we continue our rallying cry, I believe that our contingent, specifically athletics, will contribute to the maximum number of Golds at the Asian Games this year.”
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Source: www.financialexpress.com”