D2C sleep options model SleepyCat has unveiled a brand new model id reflective of its model ethos. The model new id enforces SleepyCat’s transformation and evolution as an organization and resonates with its give attention to prime quality and revolutionary merchandise. Perfectly aligning with the corporate’s foray into bringing in all its manufacturing in-house, the brand new model id goals to speed up development by providing refined sleep options designed for an elevated sleep expertise.
With yellow and brown colours on the brand new web site, the corporate has centered its new id round relaxation and luxury, conserving it trendy and centered on premiumness. The yellow shade within the new brand imbibes the contemporary, vibrant and playful traits of the model – providing flexibility for future innovation. As a part of the refreshed id, SleepyCat has additionally launched a brand new mascot a.ka. the sassy sleep Guru – Zie to construct a stronger client join.
The sleep options market in India is turning into extraordinarily dynamic with time, Kabir Siddiq, founder and CEO, SleepyCat, stated. “There’s a renewed focus on rest, comfort and well being unlike never before. Our consumers’ requirements are changing and we want to align ourselves more closely with our customers’ lifestyles. The positioning of our refreshed identity is to reflect our company’s purpose, strategic direction and strong execution capabilities in designing & offering products that are miles ahead of anything on the market. The SleepyCat you see now is a manifestation of everything we’ve been building towards, and what SleepyCat stands for,” he added.
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Source: www.financialexpress.com”