Thanks to the three-phased implementation of ‘Operation Flood’ between 1970 and 1996, India is the world’s largest producer of milk, having surpassed the United States in 1998. Milk manufacturing has witnessed annual development of round 5.5%, with output in 2020-21 at an estimated 208 million tonne. According to National Dairy Development Board estimates, 52% of milk produced in India is taken into account a ‘marketable surplus’ and 22-23% is dealt with by organised dairies resembling cooperatives and personal gamers, with the share of organised gamers rising steadily due to rising choice for high quality milk and different dairy merchandise.
Sensing a chance available in the market for ‘pure’ milk, Kishore Indukuri, an alumnus of IIT, Kharagpur and the University of Massachusetts, got here again to Hyderabad, his residence city, after a six-year stint with Intel. In 2013, he arrange Sid’s Farm, arranging funds on his personal, with a herd dimension of 20 cows and buffaloes and began to produce milk on to shoppers in Hyderabad. It presently procures round 27,000 litres of milk each day from farmers round Hyderabad.
“We test milk sourced from farmers for the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and 3 classes of antibiotics,” Indukuri, founder and MD, says. The agency additionally tracks fats and stable not fats (SNF) content material in milk, and conducts the Methylene Blue Dye Reduction Test, thought of the gold customary for assessing uncooked milk’s high quality.
The dairy start-up has merchandise resembling complete cow’s milk, complete buffalo’s milk, skim milk, cow’s butter, cow’s ghee, buffalo’s butter, buffalo’s ghee, cow’s curd, buffalo’s curd, and pure paneer in its basket. “Initially, when I was looking for quality milk, we found there were not enough players in the segment. Thus, we thought of focussing on the quality aspect of milk,” he says.
Sid’s Farm merchandise are aimed on the premium milk market which is estimated at round one lakh litres each day in Hyderabad, and at round 5 lakh litres and eight lakh litres in Bengaluru and Delhi- NCR, respectively. In case of non-delivery of milk, the corporate redelivers to the buyer the identical day. “If a customer has a quality issue, we get the milk tested to prove its purity,” Indukuri says, including that his milk merchandise are at the least 25% costlier than common manufacturers.
Sid’s Farm’s merchandise are booked by an app and in addition obtainable by apps like Big Basket, Supr Daily, Swiggy and Reliance Milk Basket. From a turnover of Rs 44 crore in 2020-21, the agency’s revenues reached Rs 64.5 crore in 2021-22. It goals to acquire greater than 50,000 litres of milk within the present fiscal.
Source: www.financialexpress.com”