On the event of Mother’s Day, Shoppers Stop has launched its digital marketing campaign #CoolMoms. The marketing campaign focuses on millennial moms and highlights how moms encourage and encourage their youngsters to be their true self. It elaborates on the altering narrative of a mom, as she evolves from her conventional position to adopting liberal methods to attach higher with at this time’s technology.
The love by a mom is irreplaceable, Shwetal Basu, buyer care affiliate and chief, advertising and marketing and communication, Shoppers Stop, said. “The campaign draws inspiration from real life stories of moms, who are embracing their kids with an open mind and trying their best to connect with the new generation. Motivated by real life situations, the CoolMoms campaign brings out the relationship between a mother and child that has evolved with time,” she added.
Shoppers Stop Ltd. is a premier retailer of trend and sweetness manufacturers. Headquartered in Mumbai, India, the model was established in 1991, by Okay Raheja Corp. group of corporations. Shoppers Stop provides worldwide and nationwide manufacturers in clothes for males, girls and children, and fragrances, equipment, cosmetics, footwear, dwelling décor and furnishings. Spread throughout 90 shops in 48 cities, the corporate additionally operates premium dwelling idea shops (11 Stores), 130 specialty magnificence shops of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash field, Jo Malone, and Arcelia and 23 airport doorways.
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Source: www.financialexpress.com”