Andaz, Shikha Kapur, Amit Chandra and Prabhat Choudhary have launched The Sourrce, a narrative library aiming to harness authentic storytelling from India. Following the launch, director Rajkumar Hirani, sources the primary story and steps in as chief artistic mentor. Additionally, the corporate’s collaboration with Ormax Media will supply insights and viewers suggestions to the event staff by curating an enchantment rating to each story earlier than it makes it to the library.
Ormax Media has been testing scripts for movies and sequence during the last decade, Shailesh Kapoor, founder and CEO, Ormax Media, mentioned. “But the association with The Sourrce gives us an opportunity to contribute in the development process right from the onset, from the idea, to the story and then the screenplay. The importance of audience insights cannot be undermined, and the leadership team at The Sourrce is committed to using audience inputs in its pursuit to develop content for the Indian theatrical and streaming market,” he added.
As per the corporate, The Sourrce seeks to place a construction to the method of accumulating concepts and ideas for story and screenplay growth. The firm will supply an business extensive subscription for entry to its library and also will curate tales particular to growth briefs. “It has cultivated a network of story scouts across India, spanning across 21 states. Scouts from Kashmir, North East, Hindi heartland, Punjab, Bengal, Maharashtra and Southern states send stories and ideas to the Sourrce’s development team in Mumbai on a daily basis,” the corporate claimed in a launch.
For Hirani, this concept is one thing that our business wants. “The content pipeline has just grown and as an industry we need more and more ideas. The Sourrce puts a structure to the process of finding creative ideas. While I wouldn’t be involved in the day to day functioning of the company I would be mentoring and guiding the creative team,” he acknowledged.
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Source: www.financialexpress.com”