Senco Gold and Diamonds has roped in actress Madhumita Sarcar and dancer Sunita Kaushik as its regional ambassadors for East and North-East India. The appointment is a part of its hyperlocal method, to ascertain a deeper buyer connection and improve the visibility of the model in East and North-Eastern areas. Celebrating Pôhela Boishakh, Sarcar will promote the model in West Bengal by means of a marketing campaign movie. Additionally, Kaushik will advocate the model and its collections within the North Eastern states of Assam and Tripura across the similar time as Bohag Bihu.
For Joita Sen, director, head, design and advertising, Senco Gold and Diamonds, with a legacy of greater than 5 a long time and roots within the east, it was a pure selection for the corporate to on-board regional model ambassadors for West Bengal and Assam as a part of the primary section of its hyperlocal technique. “We are looking forward to having Sarcar and Kaushik as our brand ambassadors. I am sure our customers in the region will connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities,” she acknowledged.
For Kaushik, that is her first model endorsement within the jewelry class. “The collection of the brand is something that I personally like and I am looking forward to representing this brand in the North East.”
Senco Gold and Diamonds is a model owned by Senco Gold Limited. The manufacturers beneath Senco Gold and Diamonds embrace Everlite and Gossip.
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Source: www.financialexpress.com”