Platform first martech community Wondrlab has appointed Sameet Ali Soni as content material lead. Prior to this appointment, Soni was with Wunderman Thompson Bangalore the place he was AVP and senior artistic director. In his new position, Soni can be accountable for main artistic integration and content material creation on a big set of key accounts. At Wondrlab, he’ll report back to Amit Akali, co-founder and CCO, Wondrlab and What’s Your Problem, whereas partnering with Rahul Mahahjan who was lately promoted to artistic lead.
With practically 17 years of expertise in promoting, Soni has labored on a number of manufacturers akin to ITC Foods, Kingfisher, Sony ESPN, Lifestyle, Britannia (Digital), Rohan Builders, McDowells, to call a couple of. He has dealt with launches for varied manufacturers akin to Bingo! Mad Angles. For Amit Akali, the corporate has achieved away with the 13/14 designations that different companies have and have appointed senior-most artistic positions as ‘content leads’ and ‘content directors’. “While Sameet Ali Soni brings many more skills with him now, he brings the same love for advertising. Brands are looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Soni and Mahajan will help us make the most of it,” he added.
Launched in 2020, Wondrlab includes a mixture of creativity, expertise and expertise, with a deep understanding of human behaviour, manufacturers and platforms. In December 2020, Wondrlab acquired What’s Your Problem, an unbiased artistic company. Recently within the month of March, Wondrlab acquired ‘Opportune’ – a data-driven influencer advertising platform that makes use of its proprietary expertise and creator community to drive influencer advertising with velocity and accuracy.
Read Also: Work That Speaks | Ad Reviews | 13 To 19 April 2022
Follow us on Twitter, Instagram, LinkedIn, Facebook