PumPumPum has roped in Nikhil Sharma because the assistant vp, progress and advertising. In his new function, Sharma shall be answerable for scaling up and executing the corporate’s built-in advertising methods and driving the corporate’s company fame ahead with a deal with its branding efforts.
Sharma’s expertise throughout industries is a energy that the corporate can leverage as subscription of a used automotive is a nascent idea in India, and the corporate wants an skilled thoughts to faucet that phase of client shopping for behavior, Tarun Lawadia, CEO and founder, and Sameer Kalra, co-founder and CGO, PumPumPum mentioned. “Given the growth in the car leasing niche market, Sharma’s experience in the mobility industry along with his innovative marketing and growth strategies will be invaluable in helping us achieve our goal,” they added.
Sharma has over 14 years of expertise working with numerous manufacturers within the nation. He based two totally different start-ups, one a digital advertising company, A Cup of Tea, and the opposite, an FMCG model, Golden Nectar, the place he was accountable for advertising and progress. Previously, Sharma was additionally related to AVIS India, main its India’s advertising group.
For Sharma, PumPumPum is predicated on a enterprise mannequin that has the potential to disrupt the present used-car ecosystem. “I admire the company and its leadership for its work culture, founding values, and strong footprint in the market. I am looking forward to being a part of the team to contribute to its next milestones to disrupt the car leasing market,” he acknowledged.
As per the corporate, submit pandemic, individuals are choosing private transportation over public transportation and this led to the rise in curiosity in used vehicles. PumPumPum buys used vehicles after which leases them ahead. “PumPumPum is planning to reach over 15 cities in the span of the next three years and is already recording a demand from metros as well as non-metro markets,” the corporate mentioned.
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Source: www.financialexpress.com”