Pizza Hut has launched a brand new marketing campaign for the launch of its San Francisco Style Pizza in India. The launch is in keeping with its model’s ‘Dil Khol Ke Delivering’ proposition. Conceptualised by Creativeland Asia, the marketing campaign consists of two digital movies that includes Pizza Hut’s new ambassador Anuradha Menon. The movies will probably be seen throughout a number of digital platforms, focused at millennial-minded audiences.
While Pizza Hut is understood for its pan pizzas, the corporate is trying ahead to introducing the brand new San Francisco Style Pizza, Neha, chief advertising and marketing officer, Pizza Hut India, stated. “These pizzas come with the promise of ensuring ‘Trust in Every Bite.’ I believe Menon’s rendition of the San Francisco Style Pizza film will also be accepted well by the audiences,” she added.
In the primary movie, Menon may be seen within the position of a trainer in a classroom setting, judging quite a lot of pizzas to search out the topper within the all-India crust examination. After tasting a number of pizzas, she lastly tastes the San Francisco Style Pizza, declaring it because the topper. While the second movie reveals the brand new pizza in a promotional supply. These movies finish with ‘Dil Khol Ke Delivering’ which is the model’s new tagline.
For Sajan Raj Kurup, founder and chairman, Creativeland Asia, ‘Dil Khol Ke Delivering’ continues to be the core of this marketing campaign in continuation from the beforehand launched Momo Mia movies.
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Source: www.financialexpress.com”