PivotRoots has acquired DeepFlux, a martech consultancy, for an undisclosed quantity. As a part of the acquisition, the corporate will combine DeepFlux into its martech lab and consulting division, PivotConsult, according to its imaginative and prescient to construct a result-oriented advertising and marketing lab of the long run. Additionally, Abhimanyu Vyas, co-founder, Deepflux, will be part of Yogesh Kothari, enterprise head, PivotConsult in main the brand new entity PivotConsult as enterprise head. Tarun Taneja who had joined as late-stage co-founder at DeepFlux and was heading AI and ML at DeepFlux would proceed being part of PivotConsult.
As per Vyas, this affiliation can be a game-changer in serving the wants of Indian and world clients with knowledge analytics and machine learning-based (ML) advertising and marketing options, particularly within the direct-to-consumer (D2C) options house to stronghold its pivot’s advertising and marketing technique.
“Vyas and team have built products across retail, entertainment and digital acquisition pieces and have done work in the measurement and CDP part, the acquisition will help us grow faster, with Deepflux we are already a 35 member team doing work for clients across verticals,” Kothari added.
“Our vision is to build a result-oriented marketing lab and consulting vertical that will drive outputs for our current and future clients. I welcome Vyas, Taneja and the DeepFlux team to PivotRoots as we continue to strengthen our offer to local and global brands,” Shibu Shivanandan, co-founder and managing director, PivotRoots, mentioned.
As per the corporate, the long run is knowledge and tech and PivotRoots goals to make sure it’s heading within the course to be forward of the curve. The firm is taking a look at scaling up the verticals resembling machine studying and synthetic intelligence (ML/AI), CDP, audiences and searching for to have over 100 individuals within the subsequent two years in PivotConsult stand alone.
Founded in 2018, DeepFlux has a spread of selling analytics merchandise resembling film field workplace optimisation suite, exterior intelligence and digital marketing campaign optimisation backed by service offering purchasers market and buyer intelligence. DeepFlux’s shopper base contains Disney, Fox Studios, Grasim Industries, Tata Starquik, Woodland, Damensch, GFK, and AT Kearney amongst others.
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Source: www.financialexpress.com”