P&G Shiksha has unveiled its new movie that highlights the position training performs in fulfilling desires and making them a actuality. Conceptualised and created by BBDO India, the movie has been launched throughout social media platforms equivalent to YouTube, Facebook, and Instagram.
As per P&G India, the movie is impressed by true occasions and showcases the story of Sushila who dreamt about going to highschool and changing into a trainer. With entry to highschool and training, she may research and in the present day is instructing a whole lot of scholars, like herself, and serving to them realise their desires.
Every youngster has desires about who they are going to be once they develop up and training paves the best way for fulfilling these desires, Girish Kalyanaraman, vp – advertising operations, P&G India, mentioned. “Over the years, our audience has continued to support Shiksha, and this film shares one of the many stories of the impact made and dreams fulfilled. We also hope that this film continues to inspire the audience in doing their bit towards the education of children. As P&G, we will continue to step up as a force for good and support holistic education for underprivileged children and help them fulfill their dreams through our P&G Shiksha program,” he added.
“We wanted to not only inspire the audience to support education but more importantly showcase the impact Shiksha has made over its seventeen years journey. And that we believe is a bigger motivation for the audience to continue supporting education. When we started writing the campaign, we heard so many real stories which were emotional and inspiring. And when you hear true stories, they can move you like nothing else can and strike a deeper chord with everyone,” Hemant Shringy, chief inventive officer, BBDO India (Mumbai), acknowledged.
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Source: www.financialexpress.com”