Femtech model Nua has appointed actress Deepika Padukone because the face of the model for its menstrual wellness merchandise. The model’s intention is to assist Indian ladies to prioritise their menstrual well being and wellness.
For Ravi Ramachandran, CEO and founder, Nua (Lagom Labs), Padukone’s imaginative and prescient for the ladies of India is in alignment with the model’s goal and he or she is an apt selection for the model. “As we continue to build science-backed products and offer Indian women easier access to menstrual products, we are determined to foster an environment for better and healthier living for them in the years to come. We are striving to normalise menstruation in India and encourage women to freely talk about their health issues so that we can help them with our solutions. Getting Padukone onto the bandwagon is a step forward for us,” he added.
Ramachandran additional added that menstruation is a pure but a psychological course of. “Hence, as a femtech brand, it is our responsibility to introduce our consumers to products that are a result of a knowledgeable process, and also spread awareness by piloting impactful conversations. Our purpose lies in changing the perspective and practices with respect to menstrual wellness. From menarche to basic hygiene during menstruation, this journey must involve innovative and science backed products.”
For a working skilled who’s all the time on the go, Nua’s sanitary pads and cramp consolation aren’t solely dependable but in addition snug, Padukone stated. “I am looking forward to joining Nua in its mission to positively impact conversations around menstrual health and wellness for women in India,” she said.
Headquartered in Mumbai, Nua is a direct-to-consumer (D2C) wellness model. Its product vary contains sanitary pads, cramp consolation, intimate wash and panty liners. Additionally, the model is now foraying into skincare with a spread of acne-control merchandise.
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Source: www.financialexpress.com”