NODWIN Gaming, a subsidiary of Nazara Technologies Limited, has entered right into a strategic funding in Wings Lifestyle, a gaming equipment model that designs and offers in high-quality and inexpensive gaming audio gear. Through this affiliation, NODWIN goals to scale up and strengthen its retail presence and speed up its direct-to-consumer method for the gaming and Esports audiences in India.
As a part of this funding, NODWIN Gaming will roll-out a customized sequence of gaming headphones themed round common Indian gaming and Esports skills and influencers below its umbrella and common Esports organisations within the nation.
Strategic investments like these will allow the corporate to attain its imaginative and prescient of making a profitable multi-dimensional gaming and Esports technique, Akshat Rathee, co-founder and managing director, NODWIN Gaming. “We believe that Wings Lifestyle and NODWIN Gaming share multiple synergies; be it our influencers, our tournament IPs sponsorship, or our gamer community businesses. This investment will hopefully fill in the gap created by the huge demand for customised earbuds and headphones among the gaming and Esports community,” he added.
Wings Lifestyle was based in 2018 by Nishit Sharma and Vijay Vekateswaran joined him as a co-founder in 2021 and has since change into one of many main manufacturers in earbuds with a concentrate on the cell gaming phase. The gaming equipment embrace top-quality gaming earbuds and gaming neckbands with product growth deliberate into headphones, keyboards, soundbars, audio system, and mice. As a part of its 360-marketing method to cowl all avenues of the gaming ecosystem, Wings Lifestyle collaborates with gaming content material creators, esports athletes, and match organisers. The digitally-focused model retails via Amazon, Flipkart, Myntra, in addition to its personal web site.
“We built the company completely bootstrapped for the last three years and have successfully brought it to where it is today. We now feel it is the right time to get external funding and grow Wings to become a global gaming brand. NODWIN Gaming and Wings share a common vision of supporting and growing the gaming community and we couldn’t have asked for a better partner in this journey,” Nishit Sharma and Vijay Venkateswaran, co-founders, Wings Lifestyle, mentioned.
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Source: www.financialexpress.com”