Nippon Paint (India) has launched an advert marketing campaign to have a good time its second yr of affiliation with Royal Challengers Bangalore (RCB). As part of the partnership, Nippon Paint’s emblem will seem on the again of the participant’s helmets and caps. Nippon Paint and RCB have an unique Blobby within the shade of pink with a golden hat resembling the colors of the franchise. Additionally, Nippon Paint has an unique RCB pink shade of paint which retail at Nippon Paint’s seller shops.
“Karnataka is an important market for us and RCB celebrates the state like no other brand can. We look forward to many years of partnership,” S Mahesh Anand, president, Nippon Paint (India) Private Limited (ornamental division), said.
The advert movie pays homage to the state of Karnataka and reveals the way it has impressed the colors of Nippon Paint. The movie options landmarks, symbols and personalities from Karnataka similar to Mysore Palace, Channapatna Dolls, Hubli LightHouse, Vidhan Soudha, Dollu Kunitha musicians, Karnataka Flag and Kittur Rani Chennamma. With the tagline ‘Namma Karnataka, Namma Nippon Paint’, the movie additionally options the Nippon Paint RCB blobby, and RCB gamers similar to Faf du Plessis, Mohammed Siraj, and Harshal Patel. As per the corporate, the TVC might be offered on print, TV in addition to digital platforms.
For Mark Titus, assistant vice chairman, advertising and marketing, Nippon Paint India Private Limited (ornamental division), the affiliation with RCB has been very fulfilling for Nippon Paint and all of its stakeholders by means of their shared love for the group. “The TVC celebrates the essence of Karnataka and showcases what it means for us. Apart from the TVC, we have a series of digital ads and contests on our social media pages for RCB fans to look forward to,” he added.
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Source: www.financialexpress.com”