Nestle Munch has launched a brand new marketing campaign this IPL season that includes the 4 franchises related to the model. As a part of the settlement, the corporate has launched limited-edition Nestle Munch packs that includes gamers from the 4 groups. Additionally, the scannable packs function a wide range of cricket-themed video games to attain runs that may be redeemed for digital rewards, signed merchandise, or perhaps a digital meet and greet with the gamers and plenty of extra. The marketing campaign has been conceptualised by Wunderman Thompson India.
The firm is leveraging expertise to deliver alive the partnership between Munch and cricket, Rupali Rattan, head, confectionery enterprise, Nestlé India, mentioned. “It not only enables youngsters to play games but also enables them to come up close with the cricket players in an augmented reality universe so they continue to be inspired,” she added.
Additionally, WT Experiential, a specialist group inside Wunderman Thompson India, has created a gamified expertise, utilizing augmented actuality of the enjoying area for followers to interact and meet the gamers.
For Joy Chauhan, managing accomplice, Wunderman Thompson, Delhi, the nation is transferring in the direction of a digital first financial system and persons are spending extra of their time on-line, getting shopper’s consideration and time by means of expertise has change into crucial for the manufacturers. “The dependence of consumers on technology reflects in time they spent on social media, use technology for commerce, and even use technology for their wellbeing which in turn necessitates for the brands to leverage this changing consumer behaviour and be a part of this evolving journey. WT Experiential created a tech first experience for the consumers of brand Munch in a non TVC approach this cricketing season,” he acknowledged.
The company wished to get cricket followers on the forefront to get impressed by the on-field gamers consistent with the model essence of Munch, Amit Rangra, VP and government enterprise director, Wunderman Thompson India, Experiential, opined. “The tech-first approach rides on the ‘scan and tap’ ecosystem that delivers an interactive experience of the playing field. We have built an experience that gamifies the engagement using hyper casual games with use of augmented reality that brings alive the cricket fan experience in their own environment. The technology first experience would help us connect Munch with its audience across demographics and geography,” he highlighted.
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Source: www.financialexpress.com”