To strengthen its sports activities content material providing, Moj has entered right into a strategic partnership with cricket app Cricbuzz. Through this partnership, cricket followers on the Moj platform will be capable to watch Cricbuzz’s cricket content material, particularly round IPL, corresponding to entry to pre, mid and post-match evaluation of the Tata IPL matches, commentary-driven quick movies, first of its form quick type preview reels, and behind the scene content material from anchors.
Moj is repeatedly seeking to improve its person expertise by including progressive and related content material, Shashank Shekhar, senior director content material technique and operations, Moj and ShareChat, mentioned. “As cricket fever grips the country with the latest season of IPL, we are excited to collaborate with Cricbuzz to provide our users with real-time and insightful update on all the cricketing action. With today’s mobile-savvy sports fans in mind, offering bite-sized content such as behind-the-scenes, technique shots, and match insights, helps in deeply engaging them with sports,” he added.
Cricbuzz star specialists – Harsha Bhogle, Gaurav Kapur, Virender Sehwag, Michael Vaughan, and Parthiv Patel, shall be common faces amongst others on the Cricbuzz account, giving the viewers their distinctive perspective on ongoing matches and staff technique. Moj is turning into a house to many sporting occasions corresponding to Star Sports for Pro Kabaddi League and Indian Premier League, Prime Volleyball League, Tata Open Maharashtra, and Haryana Steelers (PKL staff), Ahmedabad Defenders (PVL staff), to call a couple of. With the addition of Cricbuzz, it would additional strengthen its sports activities class in India. “At Cricbuzz, we have created a strong community that thrives on all things cricket. While we have demonstrated steady growth over the years, we are always on the lookout to engage with our audience through different channels and formats. Moj gives us access to cricket fans in almost every corner of the country with its expansive network that enables us to tap into phones and geographies we wish to extend our reach to, especially with fast growing short form content,” Shirshendu Roy, lead – technique and partnerships, Cricbuzz, said.
Sports has monumental scope for development and enchantment within the current Indian market. The Indian sports activities fan’s ardour for cricket is mirrored on all digital platforms. Moj’s takes deliberate efforts to develop the platform’s content material stream on a number of area of interest classes like journey and journey, sports activities and wellness, edutainment, infotainment, and meals.
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Source: www.financialexpress.com”