FMCG firm Modi Naturals Ltd has appointed Abhay Singh as head of contemporary commerce and e-commerce enterprise. In his new position, Singh might be liable for constructing a sustainable enterprise within the e-commerce area. He may even strengthen ties with retailers and work in the direction of realising the e-commerce imaginative and prescient of the corporate.
According to Akshay Modi, managing director, Modi Naturals Ltd, Singh’s expertise will assist remodel Modi Naturals from a pure edible oil firm to a diversified FMCG firm. “We are already on our way to creating a value-added product that is gaining popularity in thousands of Indian households today. With Singh on board, the company’s brand name and market reach will scale greater heights,” he said.
Singh has over 19 years of trade expertise, having labored with manufacturers corresponding to MRPL- house care and personal label, Max Hypermarkets, Reliance Retail, Aditya Birla Retail, Wadhwan Food Retail, Sangam Direct, amongst others. He has an total expertise of over 20 years within the subject of large-scale fashionable commerce codecs, class administration, omni channel and FMCG roles.
The e-commerce panorama has grown exponentially offering development alternatives to each massive and small gamers within the FMCG trade, Singh stated. “It has become important for every organisation to advance their e-commerce business and strategise constantly to meet the consumers’ expectations. My key focus will be to define the e-commerce strategy for the company and strengthen the company’s growth as a customer centric organisation and one that provides a positive customer experience,” he added.
Modi Naturals Ltd. launched the model Oleev in 2012 with an goal to consolidate their place within the wholesome cooking oil market. In 2015, the corporate launched Olivana Wellness, an oil used for cooking, hair, skincare and child care. Meanwhile, in 2018, the corporate forayed into the ready-to-cook meals section with PIPO popcorn and style bomb sachets.
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Source: www.financialexpress.com”