MMTC-PAMP has unveiled a novel approach to have a good time Akshaya Tritiya by means of their ‘Shuddh Se Shubh’ marketing campaign. Buying gold on Akshaya Tritiya is a practice and MMTC-PAMP has launched gold Shankh cash to have a good time the pageant of abundance. The ‘Shuddh se Shubh’ marketing campaign goals to depict the importance of gold by means of a brief advert movie. The marketing campaign not solely highlights the love between a pair but in addition the necessity to assist ladies entrepreneurs. Another message the movie intends to spotlight is to spend money on stree-shakti by means of streedhan.
The marketing campaign is being promoted throughout social media and the model additionally plans to hold out a built-in marketing campaign by partnering with influencers, massive jewellers throughout a number of cities, radio stations, PVR and INOX theatres to spotlight MMTC-PAMP’s dedication of offering purity to gold patrons throughout the nation.
For Vikas Singh, MD and CEO, MMTC-PAMP, every product on the firm is crafted with excellence and embodies Indian values and feelings. “Akshaya Tritiya is a festival that has cultural significance, and it is considered holy for starting new ventures, activities or businesses, and the gold shankh coin is ideal to carry out the rituals. We recognise the need to invest into one’s future through gold and MMTC-PAMP’s gold stands testimony to the Swiss craftsmanship available in India. We bring in credentials through our London Bullion Market Association (LBMA) accreditation, but our designs remain deeply rooted in Indian culture,” he said.
Through the connection between a husband and spouse, the marketing campaign highlights how purity is essentially the most auspicious side in each gold and private values. As the spouse will get prepared for the opening ceremony of her new enterprise, she asks her husband if he would accompany her to the venue. By not getting the specified response, her face falls however then her dejected face is lit up when the husband presents her with the MMTC-PAMP gold coin saying, “Kyunki business ki shuruaat mein sabse shuddh ko hi sabse shubh maana jaata hai.”
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Source: www.financialexpress.com”