Mitsubishi Electric has rolled out a brand new marketing campaign to focus on how the corporate is fixing the social challenges of business, infrastructure, life and mobility in India. As per the corporate, the primary part of the marketing campaign contains two digital movies of 120 seconds every which have been created on the themes of infrastructure and business which will probably be launched and promoted by means of digital media in a phased method.
The marketing campaign resonates with the model’s perception of retaining the society as a central factor in regardless of the firm does, Kazuhiko Tamura, managing director, Mitsubishi Electric India Pvt. Ltd, stated. “Mitsubishi Electric in India is no-more only a product company, but a holistic electric and electronic solutions provider which is ready to solve social challenges through its capabilities inside and outside of the Group and our new campaign is a testament to this thought,” he added.
Conceptualised by Hakuhodo India, the advert movies have been shot within the final week of February with a crew of round 100 individuals in seven days overlaying over 10 areas throughout Pune and Mumbai. The advert campaigns have been directed by Sahil Shah and the music has been created by Anand Bajpai, vocals for 2 songs by Suvarna Trivedi and Anand Bhaskar together with voiceovers from Rajat Kapoor, Nimisha Shrohi and Sameep Nanda.
According to Kosuke Kataoka, managing director, Hakuhodo India, Mitsubishi Electric is a longtime and high quality acutely aware firm which presents a variety of merchandise. “The challenge for the agency was to transform the product-based company image to an image of a company that talks about solutions and problems of the society that it can solve. We kept empathy in the core of communication basis the brief to bring out the essence of Mitsubishi Electric as a corporate citizen which is ready to solve social challenges of India through its products and solutions keeping the society central to it’s thought,” he highlighted.
By this marketing campaign, the model reiterates its dedication and tries to convey the message on how it’s supporting business, infrastructure, life and mobility to unravel India’s social challenges and meet its ambitions by means of disruptive applied sciences, options, and dedication.
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Source: www.financialexpress.com”