McDowell’s No. 1 has launched a brand new marketing campaign #No1YaariCheers. Conceptualised by DDB Mudra, the marketing campaign options IPL gamers resembling Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and lots of extra, to carry alive the stadium motion on the display screen. The marketing campaign is presently stay throughout digital platforms resembling Disney+Hotstar, YouTube, mCanvas, Facebook and Twitter.
According to Ruchira Jaitley, govt vp and portfolio head, advertising, Diageo India, cricket is a sporting extravaganza that brings your complete nation along with inspiring sporting motion that’s a feast for Indians throughout the size and breadth of the nation. “This cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are giving fans a chance to cheer for their teams with inspiring and playful language like never before,” she added.
“No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having to so much act but simply express their Yaari for each other, they brought their own style to the cheering/chanting,” Neeraj Kanitkar, govt inventive director – West, DDB Mudra said.
For Sujay Ghosh, govt vp and enterprise accomplice, DDB Mudra, McDowell’s No. 1 has all the time stood for bonds of friendship. “And Cheers have always brought fans together and made their fandoms epic, we mounted our idea based on these two inputs and created a new language for fans and friends to enhance the engagement and celebration for this cricket season across language and regions.”
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Source: www.financialexpress.com”