Max Life Insurance Co. Ltd. on Wednesday introduced the appointment of Rahul Talwar because the chief advertising and marketing officer. Talwar takes over from Aalok Bhan who has left the organisation after a 10-year lengthy affiliation in numerous pivotal roles. Talwar will report back to Prashant Tripathy, managing director and CEO, Max Life Insurance.
In his elevated position, Talwar will lead the advertising and marketing (model, channel, buyer), company communications, shopper insights and buyer obsession agenda of the corporate. He will probably be instrumental in enabling shopper and model join for all stakeholders. As the chief buyer officer of Max Life, Talwar will proceed to drive the client technique and governance to execute on the corporate’s buyer centric imaginative and prescient.
Talwar has been an distinctive individuals’s chief, a model evangelist and a eager change advocate inside the organisation, Tripathy mentioned. “His sharp marketing acumen, deep consumer insights and strategic focus has strengthened the goodwill and reputation of the brand amongst our customers. Talwar’s experience and expertise will be valuable in shaping the next level of our brand journey aligned with our business objectives,” he added additional.
Talwar beforehand had stints within the FMCG sector with corporations equivalent to PepsiCo India, Pladis India (McVitie’s Biscuits) and the Aditya Birla Group. At Pepsico India, he steered the model agenda for logos (Lay’s Chips, 7up, Mirinda). He joined Max Life in 2018 and has since performed a key position in accelerating the model quotient and steering advertising and marketing partnership with distribution to strengthen the corporate’s trade management amongst the non-public insurance coverage gamers, the corporate mentioned.
“The life insurance industry is constantly evolving, bringing along the need to establish an ‘always on approach’ with new-age customers. These dynamics have created more opportunities to be creative, receptive and connected in our relationships with stakeholders. I look forward to contributing in the new role and further enhancing the brand value of Max Life Insurance,” Talwar said.
Read Also: Chennai Super Kings is the most important sports activities franchise in India with 40.9 million followers: Report
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”