Mankind Pharma has launched Docflix, an OTT platform for Doctors. With the launch, the corporate is taking steps to ship partaking scientific content material created by docs specialised of their fields, briefly, video codecs. The firm claims to have partnered with docs within the Cardiovascular area to construct genuine content material, looking for to assist docs in making medical choices sooner.
For Sanjay Koul, senior president, India enterprise, Mankind Pharma, the corporate is asserting its launch within the digital HCP engagement area with Docflix. “It is a OTT platform with a wide range of scientific content tailored to various practice needs of doctors. Design, story and convenience are three pillars of the platform that will deliver reliable scientific content,” he acknowledged.
As per the corporate, the platform may have 20 completely different exhibits on diversified topics, just a few exhibits embrace Science simplified, Legend contained in the white coat, Stitch in time, Cardio Unflip, Digital for docs, Medico-legal Cases in India, Vantage level and rather more. Additionally, the corporate has additionally employed the National Institute of Design’s pass-out workforce to make sure the illustration of knowledge and figures, administrators and scriptwriters who can type science right into a story to ship the message. The workforce can also be constructing an AI-enabled personalised interface to ship particular person experiences on the platform, as per the corporate.
One of the disruptions that the pandemic has induced is the way in which individuals have perceived studying, Atish Majumdar, president, India specialty enterprise, Mankind Pharma, stated. “Docflix is Mankind’s understanding of the new definition of learning and is meant to be a platform that will not only present the best of medical science but also delve into the art behind the science. With Docflix, we at Mankind envision a global knowledge platform that will be a partner in the learning journey of all our Doctors. The platform is launched by the newly set up digital team at Mankind under the guidance of Rinkesh Shah (head, digital, Mankind Pharma). The new team brings in experience in the HCP engagement space and has overseen the growth of the doctor platforms space in India and Asia in the last decade,” he highlighted.
“It’s important that scientific content is simplified for doctors to consume in a short time. We aim to offer an experience with reliable scientific content from Indian and global experts and a platform enabled with the latest technology in the OTT space,” Rinkesh Shah, head, digital, added.
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Source: www.financialexpress.com”