LinkedIn has launched a world, built-in marketing campaign #FlexibleIs. The marketing campaign is dwell throughout India, UK, France, Germany, and Australia, highlighting the significance of flexibility in making a fairer world of labor and maintaining ladies in employment.
According to Ngaire Moyes, vice chairman, communications and model, worldwide, LinkedIn stated, the pandemic introduced a revolution in versatile working. “Many professionals, particularly women, rightly don’t want to go back to the way things were as it has improved their lives in untold ways. Our study finds that over half of women have either left their job or considered leaving because of a lack of flexibility. Yet misconceptions and biases remain around flexible work. Through LinkedIn’s new marketing campaign, #FlexibleIs, we are bringing the LinkedIn community together to create a global conversation and raise awareness about why flexibility matters, what it means to people and how it can benefit employers — and in doing so we hope to further normalise flexibility at work,” she added.
As a part of LinkedIn’s dedication to create a extra equitable world of labor for girls, the marketing campaign goals to interrupt biases round profession flexibility, and showcases how flexibility means various things to totally different professionals. The marketing campaign leads with an emotive movie showcasing tales from folks throughout the globe, highlighting what flexibility means to them, and inspiring open and sincere conversations across the pressures professionals face day by day. The marketing campaign will see LinkedIn convey collectively influencers, creators, and the group to share what versatile working actually means to them, and the way it has supported their careers utilizing the #FlexibleIs hashtag.
Created with artistic company VCCP, the movie is directed by Anne Hollowday. The digital-led marketing campaign will publish recommendation, insights and inspirational tales on and off LinkedIn to encourage conversations and encourage motion throughout social platforms together with LinkedIn, Facebook, Instagram, and Twitter.
LinkedIn’s international analysis proves simply how necessary flexibility is to working ladies, but in addition how robust the stigma round it’s, which might negatively impression ladies’s careers, Nicky Vita, head of planning, VCCP, said. “With the pandemic forcing big changes to where we work, there has never been a more critical time to shine a light on all the forms of flexibility that are crucial to making the world of work fairer for all. With this launch, we’re calling on the LinkedIn community to open up about how flexible working improves their lives, from students to mums and dads, to people who have a hustle on the side. #FlexibleIs celebrates true flexibility, in all its forms, for everyone,” she highlighted.
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Source: www.financialexpress.com”