Lendingkart has roped in actor Rajkumar Rao as its model ambassador. As a part of the collaboration, the corporate has launched ‘business loans bole toh sirf Lendingkart’ marketing campaign with Rao, aiming to attach with the Indian micro, small, and medium enterprises (MSMEs). Consisting of two advert movies, the marketing campaign has been conceptualised by WPP’s Contract Advertising.
Rao has began his journey from grassroots and made a mark within the movie trade, Harshvardhan Lunia, founder and CEO, Lendingkart, stated. “He is the apt ambassador for us in our journey to simplify MSME financing. We clicked together in the first meeting we had. As the digital economy grows, it is important to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a role in bridging the credit gap that MSME sector faces,” he added.
For Ram Deshpande, senior vice chairman and head of promoting, Lendingkart, Rao represents the aspirations of MSMEs who begin from scratch and envision bringing a change. “With Lendingkart, small businesses across India can make their dreams come true. We have Rao with us to communicate our value proposition to the audience of small businesses in India. As we try to make an impact in people’s lives every day, we want people to know how they can benefit by associating with the company,” he acknowledged.
In each the movies, Rao performs the function of a good friend to an MSME businessperson, who’s in want of a enterprise mortgage so as to increase his enterprise.
“Taking a business loan has changed with Lendingkart’s tech-driven offering. Every MSME should feel that access to working capital is always within reach right on their phones, without the collateral or an approval process,” Rao added.
Founded in 2014 by Harshvardhan Lunia, Lendingkart has workplaces in Ahmedabad, Bengaluru, Mumbai, Gurugram, and has service attain throughout India. The group is financed by worldwide buyers reminiscent of Fullerton Financial Holding (FFH), Bertelsmann, Mayfield India, Saama Capital, Sistema Asia, India Quotient, amongst others.
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Source: www.financialexpress.com”