School edtech firm LEAD has launched a digital marketing campaign aiming to have a good time the contribution of academics in making certain that each pupil achieves their true potential in life. Conceptualised by TBWAIndia, the advert movie ‘teacher hona asaan nahi hota’ is directed by Piplu Khan, Potlibaba Media House.
Everyone carries what they’ve been taught at school all through the remainder of their lives, Anupam Gurani, chief advertising and marketing officer, LEAD, said. “We use what we have learned during our early impressionable years to influence society and shape the future. LEAD’s #OnlyTeachersCan campaign is an ode to the 9.7 million teachers that are nurturing generations of learners across India. While the last two years have been especially difficult for teachers, LEAD has always stood by them and will continue to do so,” he added.
For Namrata Nandan, govt director, TBWAIndia, LEAD as a model is dedicated to improve requirements of training of India. “The company understands that learning for children at schools is a fulfilling, immersive and result driven experience only with the constant, untiring efforts of the teachers. Through the last two years, teachers have learnt and upgraded themselves to ensure their students advance effectively despite the pandemic constraints. Acknowledging teachers for their excellence with this campaign #OnlyTeachersCan, the company continues to be a brand that stands for the efforts that teachers put in daily for the good of their students,” she opined.
Centred across the perception that academics throughout India have to beat myriad challenges that always go unnoticed, LEAD’s #OnlyTeachersCan marketing campaign highlights the numerous ways in which academics put their college students’ pursuits forward of their very own, to make sure the highest quality training for each youngster.
It is claimed that academics have a coronary heart bigger than the common human, Parixit Bhattacharya, managing companion, TBWAIndia, stated. “We wanted to spotlight this truth by capturing the everyday struggles a teacher goes through to put extraordinary care into the lives of their students. Being an ally to teachers, the company brings to life little moments of truth from the life of teachers across the length and breadth of the country,” he highlighted.
“I felt good about connecting the characters and showing how they go about their life every day. My job was to keep my craft balanced; in fact more than craft, it was about the soul, feelings and characters coming alive. A homage to teachers is needed at the moment and we should do everything we can to contribute to enhancing the teacher’s lives,” Piplu Khan, director, added.
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Source: www.financialexpress.com”