United Breweries Limited has signed actors Rashmika Mandanna and Varun Dhawan as model ambassadors for its model Kingfisher. The affiliation will kick off with Kingfisher’s ‘spread the cheer’ marketing campaign, targeted on celebrating this yr because the ‘year of the cheer’.
Kingfisher has introduced pleasure and vitality to the lives of customers over time and has at all times been India’s first alternative of a social beverage, Debabrata Mukherjee, chief advertising officer, United Breweries Ltd, mentioned. “As we look back on this journey with humble pride, we also look ahead with renewed resolve to further strengthen our consumer connections, enhance the aspirational and iconic brand codes and dial up differentiated consumer engagement experiences. The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energizing us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships,” he added.
Through this marketing campaign, Kingfisher has additionally created a dance hook-step with the model ambassadors as their means of spreading the cheer. “Mandanna and Dhawan truly represent what the brand stands for – fun, happiness, optimism and cheer. We believe that they will help spread our brand message and uplift our brand experiences across the country and beyond,” Mukherjee elaborated.
According to Dhawan, Kingfisher represents ardour, enjoyment and residing life to the fullest. “The last two years have been tough for everyone because of the pandemic and now I hope we all spread the cheer with Kingfisher and come together to have a good time,” he said.
“Kingfisher is one of the most iconic brands to have come out of India, enjoyed not just locally but across the world. I urge everyone to come together, spread the cheer and celebrate the joy of true togetherness,” Mandanna mentioned.
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Source: www.financialexpress.com”