Audio OTT platform JioSaavn has appointed Sahas Malhotra as its new CEO. Based out of the corporate’s headquarters in Mumbai, Malhotra will lead the corporate’s endeavors within the Indian market. Prior to this appointment, he was with Amazon Music the place he was main his group as a director.
With over 24 years of expertise, Sahas Malhotra has dealt with numerous portfolios together with in constructing groups, movie advertising and marketing, music P&L administration, licensing, media planning, music publishing and product administration. He additionally has expertise in understanding of cell value-added providers, on-line music, on-line video advertising and marketing, syndication, TV, print and radio advertising and marketing, social media advertising and marketing and internet advertising. As per the corporate, Malhotra has established himself as a flexible chief with in-depth data about adapting and embracing an ecosystem of dynamic traits, shopper habits and ever advancing know-how. He has labored with diversified corporations corresponding to Sony Music India and Tips Industries.
At Tips Industries, he was main the enterprise at TIPS Music and advertising and marketing for TIPS Film manufacturing along with main intensive advertising and marketing verticals for the enterprise. As for his stint at Sony music, he was the director of digital and new enterprise for over 12 years. Additionally, Sahas Malhotra additionally led Sony Music India’s digital P&L and mentored groups throughout media planning, media shopping for, promotions, advertising and marketing alliances and new enterprise improvement departments.
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it one of many largest music streaming service in India with over 100 million month-to-month energetic customers (MAUs). The firm has over 900 label partnerships. In addition to over 80 million tracks in 16 languages, JioSaavn additionally provides customers the choice of accessing the app in six regional Indian languages as a part of the streaming service’s ongoing regionalisation efforts.
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Source: www.financialexpress.com”