Jajabor Brand Consultancy (JBC) has introduced that it has joined arms with influencer advertising and expertise administration company, IPLIX Media. It has additionally introduced the disclosing of a creator economic system wing. According to the model consultancy agency, the built-in communications mandate for IPLIX Media over the previous yr has helped the corporate realise the facility of communication within the creator ecosystem, which, subsequently led to the creator economic system wing.
For Upasna Dash, CEO, JBC, as a part of the strategic collective that sits on the intersection of traders, manufacturers, and media counsel, the corporate has witnessed a shift within the creator economic system. “It is no longer a supply-and-demand equation. Platforms such as IPLIX Media are at the forefront of this change and enabling a symphony between brands and influencers. The creator economy wing is a step forward in our vision of driving an industry-wide disruption with impact-driven communications,” she said.
As part of the mandate, JBC might be heading the end-to-end media technique, company status administration, and model advisory companies for the model. JBC may even take care of the media relations and strategic communications for a number of Instagram influencers, related to IPLIX, together with Saloni Gaur, Shlok Srivastava aka Tech Burner, Nikhil Sharma and Neha Doodles.
For Neel Gogia, co-founder, IPLIX Media, the creator economic system is present process a whole transformation. ”Every stakeholder together with manufacturers, traders, companions, and the media, realises the untapped potential it holds. If we simply have a look at the influencer economic system, the market is Rs 2,200 crore in India itself. Therefore, by extending our partnership with Jajabor Brand Consultancy, we goal to additional push the envelope for the creator ecosystem, ” he added.
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Source: www.financialexpress.com”