Zee Sarthak partnered with L&Okay Saatchi and Saatchi on Raja Parba, a three-day celebration of womanhood that likens the menstrual cycle of the earth to that of a girl.
To unfold this much-needed consciousness, and to prioritise ladies’s menstrual well being, Zee Sarthak launched Naali Bindu, a undertaking that goals to distribute free pads and making menstrual hygiene out there for all.
“We have announced the launch of the Naali Bindu campaign in tandem with the Raja Prabo festival to spread awareness about women’s right to menstrual hygiene. With another unique way of leveraging its reach and popularity, we have launched a hard-hitting film centered around the girl child’s education. This one-of-its-kind film urges everyone to be the ‘Red Friend’ to another less fortunate girl and help her from missing school for five days every month,” Prateek Seal, Chief channel officer, ZEE Sarthak, stated.
Through a movie, Zee Saarthak prioritises that many ladies in Odisha can not attend faculty repeatedly on account of an absence of menstrual hygiene. Using the machine of a pocket book with clean pages as a metaphor, Zee goes on to point out what number of ladies’ training stays incomplete on account of roughly 5 missed days of college monthly. The movie ends with a call-to-action, asking the viewer to turn into a ‘Red Friend’ by donating to the Naali Bindu web site and serving to a woman in want.
“We saw this as a great opportunity to collaborate with Zee Sarthak to address a huge need. Zee Sarthak’s Naali Bindu, Raja Parba and a data point that was aching for expression. It all came together in a powerful thought for us. The film is just the first of many efforts to solve a real-world problem,” Rohit Malkani, joint nationwide artistic director, L&Okay Saatchi & Saatchi, acknowledged.
Read Also: Cannes Lions 2022: Dentsu Creative luggage one other Grand Prix whereas FCB walks away with 11 Lions on the finish of day 4
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”