Dollar Industries has signed actress Yami Gautam because the model ambassador for Dollar Missy, the premium feminine put on model which presents legwear and important inner-wear.
“We have introduced Dollar Missy, in 2014, since then it has become an evolving brand. We have been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Yami Gautam, we knew she would be the best fit for the brand. We always believe in reinventing ourselves,” Vinod Kumar Gupta, managing director, Dollar Industries Ltd, mentioned.
The new Dollar Missy promoting marketing campaign builds on the style quotient and displays Dollar’s legwear vary as essential in each lady’s wardrobe and options Yami Gautam as the final word show-stopper. “Armed with an enviable range of women’s wear, we felt it was time for us to focus on the stylish and colourful range of our legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of new-age women of India,” Gupta acknowledged.
Dollar can have an promoting marketing campaign throughout print, digital, out of doors and on-line media to advertise this new industrial. The marketing campaign is presently stay throughout on-line and offline platforms. “We wanted the brand to compliment Yami’s style and grace and therefore decided to drive home the fact that Missy Legwear is a sure showstopper that compliments the style needs of today’s busy woman”, Sagar Kapoor, chief artistic officer, Lowe Lintas, mentioned.
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Source: www.financialexpress.com”