Titan Raga has roped in Alia Bhatt as its new ambassador and rolled out a brand new TVC marketing campaign, Boldly Beautiful. Titan Raga’s new TVC, conceptualised in partnership with Ogilvy, is an ode to younger Indian ladies who aspire to interrupt the societal boundaries of inhibitions round self-expression and needs.
“Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative,” Sirish Chandrashekar, advertising and marketing head, Titan mentioned.
The movie normalises spontaneity in typical familial conversations. The actor is seen as a bride-to-be who’s expressing herself uninhibitedly in tune together with her personal raga amidst a typical wedding ceremony set-up. Through a light-hearted idea, Boldly Beautiful encourages customers to be themselves unapologetically, and establishes Raga as the proper accent for these daring and exquisite expressions.
“Titan Raga has always expressed a woman’s point of view in an interesting manner. The new campaign seeds in a deeper connect through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga,” Bhatt acknowledged on her affiliation with the model.
“It is true that you don’t just match brands to your body, but to your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario,” Puneet Kapoor, chief artistic officer, Ogilvy South, acknowledged.
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Source: www.financialexpress.com”