Team Pumpkin has been retained by ITC Foods Division for digital duties, the fourth yr in a row. As a part of the mandate, Team Pumpkin will proceed to work on digital creatives, second advertising, and tech enabled social media for manufacturers, together with Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others from the meals division.
“We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years Team Pumpkin has proven to be a valuable partner for us with execution being their strength,” Shuvadip Banerjee, chief digital officer, ITC Ltd. stated.
The company works extensively with ITC Sixth Sense, which makes use of digital instruments for social listening to watch the important thing traits, points, wants, and considerations on individuals’s minds by means of social media boards. The Sixth Sense works to optimise the advertising initiatives with a data-led method. Among notable work, the company just lately helped launch a dwell social commerce marketing campaign Jugalbandi, for its D2C platform ITC e-store, bringing in practically 20,000 clients to its on-line occasion in a two-hour time span, the company stated in an announcement.
“We have the opportunity to add great value to the brand and to the category-leading products that the division offers. The collaborative work with ITC’s team led by Banerjee has been extensive and encouraging. We are gearing up to take the relationship to even greater heights,” Ranjeet Kumar, CEO, Team Pumpkin, acknowledged.
Team Pumpkin was based in 2012 as an built-in advertising and PR company with a digital-first method. The company features throughout design, advertising, tech and PR verticals and operates with a 150 plus members crew throughout Mumbai, Delhi, Bangalore and Kolkata. With a pedigree of working with greater than 200 manufacturers, the corporate continues to work with names corresponding to Tata Steel, Tech Mahindra, Bosch, Unicharm, MamaEarth, HDFC Mutual Fund, Pernod Ricard, Crompton Greaves, Magicpin, Plum Goodness and Mankind Pharma amongst others.
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Source: www.financialexpress.com”