Tata BlueScope Steel has launched a brand new marketing campaign in line for its flagship retail model DURASHINE. As per the corporate, the marketing campaign is in step with the model promise of ‘colouring lives in steel’ and goals to focus on the “VIP Waali Feeling”. The marketing campaign can be aired pan-India throughout mediums together with tv, print, OTT and digital platforms.
This marketing campaign is a tribute to the years of analysis invested in capturing buyer insights, enabling higher roofing options, ever because the firm launched its first product in 2008, Anoop Kumar Trivedi, MD, Tata BlueScope Steel, stated. “So far, the journey has been one where we have grown in volumes and network, offering our customers most advanced roofing products and solutions that are sustainable and performance oriented,” he added.
The protagonist within the marketing campaign movie (TVC) goals to additional construct the model’s enchantment with those that aspire to improve their life-style. The marketing campaign goals to attach with millennials, a rising buyer base that takes delight in proudly owning a house constructed with best-in-class roofing options, reflecting their motivation for a greater life rising above the strange. DURASHINE roofing options not solely promise higher efficiency, superior aesthetics but additionally present a number of choices to select from for a discerning buyer.
With over 5000 contact factors throughout the nation, you will see DURASHINE in nearly all progressive functions – residential, institutional, business, and industrial segments. An award-winning model, it has been conferred with Asia’s most trusted and promising model title a number of occasions in a row. “People are quality conscious while building their homes. And it is more relevant now in times of unprecedented calamities where structural stability, sustainability, maintenance, and pleasant interiors play an important role. Ultimately home is where your heart is, and this campaign aims at creating a moment of pride one associates by owning their dream home,” CR Kulkarni, VP options enterprise, Tata BlueScope Steel, acknowledged.
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Source: www.financialexpress.com”