With World Environment Day simply across the nook, Symphony Limited has launched a digital marketing campaign to create consciousness on the necessity to shield and preserve our planet. With expertise making our lives less complicated and extra handy, it has proved to be a hazard to our surroundings. Our oceans are depleting, world temperature is on a relentless rise, wildlife is impacted, and the floor of the earth is drying. Resonating with this thought, the model has give you a digital marketing campaign to result in change and consciousness among the many patrons with a compelling message. It attracts synergies between the usage of air coolers and conservation of bushes.
Symphony is a extremely accountable model relating to conservation of our planet earth and adhering to all measures to forestall any injury to the atmosphere, Anuj Arora, world chief advertising and marketing officer, Symphony Limited stated. “With this campaign, our objective is to educate the consumers that they should be mindful of the environmental side effects of their choices and how adapting to sustainable ways of cooling can lead to a positive change. Additionally, our recent studies and research findings have shown that air coolers as a category are more environment-friendly and conducive. It is about time we brought about a change and conserve our planet,” he added.
The marketing campaign movie exhibits an outdated man strolling on a parched land and a hen flying within the sky with the solar blazing up above. They each want some respite from the tormenting warmth after which at a distance, they spot a tree. As they method nearer, a lot to their shock the tree is dry and naked. In one other visible, a boy is proven switching on an air cooler with refreshing air going out of the window and remodeling your complete surroundings to a lush inexperienced panorama. With the bushes turning inexperienced, birds chirping, and the person looking for refuge within the shade of the tree, the marketing campaign resonates emotionally and ends with a powerful message.
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Source: www.financialexpress.com”