NEW YORK — TikTok could look (or sound) slightly completely different whenever you scroll by means of the app going ahead.
Earlier this week, Universal Music Group — which represents big-name artists like Taylor Swift, Bad Bunny and Drake — mentioned that it could not permit its music on TikTok following the Wednesday expiration of a licensing deal between the 2 firms.
The takedown of UMG-related music started in a single day, ByteDance-owned TikTok confirmed to The Associated Press. As of early Thursday, an unlimited roster of widespread songs had disappeared from the social media platform’s library.
The full elimination of UMG-licensed music won’t be instant — however likelihood is, avid TikTokers are already seeing the consequences. Here’s a rundown of the place issues stand.
“Universal Music Group is literally the largest record label … in the history of the music industry,” mentioned Andrew Mall, an affiliate professor of music at Northeastern University. An “uncountable number of tracks and sounds” could be impacted on TikTok, he added, considerably limiting choices for creators.
TikTok customers signing on Thursday will see that they’re not in a position to seek for many widespread songs — together with music from Ariana Grande, Justin Bieber, Olivia Rodrigo and extra — below the “sounds” tab.
In addition to customers not having the choice of including these songs to subsequent dance craze and different trending content material, previous movies that includes UMG-licensed music may also be scrubbed. According to a UMG spokesperson, whether or not these current movies are muted or taken down fully will likely be as much as TikTok.
Artists may also not be capable to publish the audio of their UMG-licensed songs on TikTok. If the music has a UMG license, it needs to be muted, the spokesperson mentioned — noting the corporate will shield its copyrights.
Complete elimination will probably be a course of, so it could take just a few days for TikTokers see the complete results.
The expiration of licensing between UMG and TikTok arrived after the 2 firms had been unable to succeed in a brand new settlement — and shortly shared heated exchanges.
TikTok on three points: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”
TikTok pushed again in opposition to claims by UMG, saying that it has reached “artist-first” agreements with each different label and writer.
“It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” TikTok mentioned.