Star Sports has partnered with NODWIN Gaming to broadcast the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series match from June twenty fourth to July seventeenth, 2022, in Hindi, Tamil and English. The match shall be aired LIVE on Star Sports 2 from the NODWIN Studios. The taking part groups will play for a prize pool of Rs 1.5 crore.
Esports in India is a fast-growing section which has seen accelerated adoption during the last two years, Sanjog Gupta, head –sports activities, Disney Star, mentioned, “Esports has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of Esports in India by introducing high quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for Esports amongst gamers and elevate aspiration amongst athletes,” he added.
The addition of Esports in world multi-sporting occasions just like the Olympics, Asian Games, and Commonwealth Games is a robust testomony to the rising stature of the game worldwide. As part of this collaboration, Star Sports and NODWIN Gaming plans to capitalise on the standard sports-viewing viewers and have the chance to faucet into the informal players pool residing throughout the nation, showcasing the potential of pursuing a profession in Esports. “We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take Esports to the masses. So far, Esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould. Satellite television does have its advantages like its unrivalled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of Esports, making a connection with the youth across India and bringing Esports into the arena of other traditional sports,” Akshat Rathee, MD and co-founder, NODWIN Gaming, said.
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Source: www.financialexpress.com”