A enterprise capital fund backed by the promoting mogul Sir Martin Sorrell will this week unveil its first public funding in a US digital asset administration platform.
Sky News understands that S4S Ventures, which was arrange this 12 months by Sir Martin and Stanhope Capital Group, are collectively main a $10m Series B fundraising by Tenovos.
BDMI, part of the German media conglomerate Bertelsmann’s company enterprise arm, Bertelsmann Investments, can also be collectively main the spherical.
Based in New York, Tenovos is a software-as-a-service supplier based in 2018 by long-serving trade executives D. Scott Bowen and Sal Hakimi.
The firm helps allow manufacturers to streamline and automate the standard complexities of making and activating world content material, and counts Amazon, the drinks producer Brown-Forman, Marvel and Mattel amongst its purchasers.
Tenovos’s current progress has been accentuated by trade tailwinds as intensifying knowledge and privateness regulation have compelled multinational manufacturers to make use of artistic content material to generate personalised digital experiences with their buyer bases.
Existing traders together with Progress Ventures, Revel Partners and Dublin Capital are additionally understood to have taken half in Tenovos’s new fundraising.
Sir Martin, founder and chairman of S4 Capital and co-founder of Ventures stated: “At S4S Ventures, we believe that intelligence derived from the intersection of content and data is foundational to modern marketing success.
“While many corporations are nonetheless utilizing DAM [digital asset management] platforms which have neither the information nor insights they want, Tenovos empowers entrepreneurs with each to make sure their artistic belongings can affect engagement, loyalty, and income.”
Sanja Partalo, co-founder and managing companion of S4S Ventures, added: “All brands need to build a foundation for intelligent content automation at scale.
“Tenovos impressed us with their capabilities in analytics that assist data-driven content material era, and its velocity of deployment.”
The new funding will be used to accelerate product development and the company’s geographical expansion.
Mr Bowen, Tenovos’s chief executive, said: “Our imaginative and prescient for the way forward for DAM is to make it a foundational expertise throughout the martech [marketing technology] ecosystem, and the system of report for all content material productiveness and performance-related knowledge.”
Source: information.sky.com”