In an try and cater to the Malaysian viewers, child’s leisure channel Sony YAY! launches on Telekom Malaysia Berhad (unifi TV). With a lineup of reveals, the channel entered the Malaysian market on July 1, 2022 to develop its presence additional throughout the South Asian area. Sony YAY! launched in Tamil with a complete of seven common child’s leisure reveals together with Sab Jholmaal Hai (Honey Bunny), Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.
According to Leena Lele Dutta, govt vp (EVP) and enterprise head, Sony YAY!, the present Indian channel portfolio in Malaysia has an enormous potential and with the launch of Sony YAY! in Malaysia, the corporate will probably be leveraging this chance and lengthening its numerous vary of child’s leisure choices to a particularly new and vibrant set of audiences. “The launch has made us optimistic about newer opportunities that we can explore to reach young audiences across geographies,” she added.
Sony YAY! is anticipated to faucet into the outstanding Tamil-speaking inhabitants of the area which includes a complete of 1.8 million folks – the third highest on this planet, after India and Sri Lanka. “The launch of the channel in Tamil on one of the largest platforms Telekom Malaysia Berhad (unifi TV) is further set to aid the channel in terms of reach and access. Sony YAY! will be accessible to the subscribers of unifi TV under the Varnam Plus Pack and the Ultimate Pack,” Sony YAY! stated in an official assertion.
“As one of the fastest-growing kid’s entertainment channels in the Indian subcontinent, Sony YAY! has consistently made efforts to become the ultimate entertainment solution in the kid’s genre. The channel has curated and brought a bouquet of international shows and IPs to Indian audiences. This partnership with Telekom Malaysia Berhad will help us cater to the appetite of the rapidly growing audience across the Malaysian market and solidify our position in the global kid’s entertainment segment by bringing popular Indian shows to global audiences,” Neeraj Arora, EVP and head, International Business, Sony Pictures Networks India, said.
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Source: www.financialexpress.com”