Gurgaon-based start-up Clensta has roped in actor and social media influencer, Soha Ali Khan, as its model promoter. The transfer comes because the model seeks to strengthen its place as each homemaker’s go-to model for homecare merchandise and improve its model fairness.
“Our homecare range has been curated with EBDC technology, keeping in mind the needs of a modern Indian household. Our products are effective, innovative, and sustainable, while also being pocket friendly. We wanted somebody just as special to promote our products and Soha beautifully fits the DNA of the brand. The association will help us in strengthening our connection with mothers and home-maker and enhance the brand appeal,” Puneet Gupta, CEO and founder, Clensta stated.
With this affiliation, Khan shall be seen selling Clensta’s vary of EBDC technology-based homecare merchandise that include sensible refills. Soha’s affiliation with the model has begun with the launch of a digital movie the place she talks about Clensta’s vary of homecare merchandise and the way the vary aids homemakers in maintaining their family free from germs and different allergens.
“As a mother, maintaining home hygiene is a full-time job; you want to always ensure your child is protected and safe from germs and other allergens. Clensta, with its EBDC technology-based home care products, is a godsend for every mother who is constantly worrying about her home hygiene. What is even more impressive is how the products are cost-effective and minimise single-use plastic,” Khan said on the affiliation.
Clensta began its journey in 2016 in scientific collaboration with IIT Delhi. So far, Clensta claims to have developed greater than 5 applied sciences and filed greater than 21 patents catering to over 35 merchandise and planning to launch about 65 merchandise this yr.
Read Also: RIO Pads unveils a brand new marketing campaign with Radhika Apte
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”