On a picture-perfect weekend day on the Boston Common, loads of individuals might be seen taking within the sights on foot, however what stood out have been the a number of who have been making their approach via the world on Segway scooters.
That’s how Segway-Ninebot needs it, in response to firm representatives, who envision their e-products as offering a short-distance different to vehicles, public transportation and even strolling in city cities like Boston.
It doesn’t harm gross sales, both, that spiking fuel costs are inflicting shoppers to search for other ways to get round, in response to Tom Hebert, VP of gross sales for Segway.
“What we like to do is not just talk about great products but show that you can actually ride and use, and frankly, trust that the Segway product is going to be there for you when you need it,” Hebert mentioned.
“What our consumers are finding and using our product for is daily commute. They’re depending on Segway products to be able to get them from work to home, or work to play, or home to the grocery store.”
It’s a pitch the corporate — previously referred to as the New Hampshire-based Segway, Inc. earlier than it was acquired by Chinese firm Ninebot in 2015 — has been making for greater than 20 years. When its iconic two-wheeler private transporter, Segway HT, was launched in 2001, firm founder Dean Kamen promised it might revolutionize metropolis transportation.
But two years in the past, Segway introduced it might be ceasing manufacturing on the mannequin, later referred to as the Segway PT, which the AP reported had made up lower than 1.5% of its income in 2019, although it did turn into a staple amongst regulation enforcement and the tourism trade.
The firm has matured in its slate of merchandise since its inception, Hebert mentioned, and is making one other push towards attempting to promote the new-look Segway as a dependable possibility in cities like Boston, which is coping with public transportation and parking challenges.
It’s banking on a social-media pleasant marketing campaign, “Segway Across America,” now in its third 12 months, which sees an influencer journey by Segway throughout a part of the nation.
This 12 months, 22-year-old Instagram influencer Yasmine Ashley is traversing greater than 1,400 miles from Niagara Falls, N.Y., to Miami, Fla., on an eScooter E110A, Segway’s latest product that was introduced in March.
The “East Coast Edition” of the marketing campaign made its second of 4 deliberate stops in Everett Saturday, the place the general public was given an opportunity to check out the vary of Segway merchandise, although not the E110A, which was solely parked for aesthetic functions at a pop-up tent exterior Best Buy.
Lien Chen, a advertising and marketing director at Segway, mentioned Ashley was chosen for this 12 months’s problem due to her dedication to sustainability, which aligns with the corporate’s mission.
“Being from the West Coast, I don’t get to adventure along the East Coast often,” mentioned Ashley, a San Diego-based seaside and browsing fanatic. “It’s long, but I’m excited for all the places I get to visit along the way.”
Source: www.bostonherald.com”