Electronics company Samsung (Samsung) has completed 25 years in India. On this occasion, the company has launched a #PoweringDigitalIndia campaign with a completely new vision for the country. This campaign will be run by a new exciting citizenship program. The program will have a new local R&D (research and development) strategy and a number of new initiatives targeting the manufacturing sector, with special focus and changes on the students, local startup community across the country.
Samsung India has also launched a logo of the new vision. Samsung’s journey into India began in 1995. Currently, Samsung has become India’s largest mobile phone and consumer electronics company with two manufacturing units, 5 R&D centers, a design center, 2 lakh retail stores, 70,000 employees, and revenues of over $ 10 billion. Samsung’s first manufacturing unit was set up in Noida and R&D center in Bangalore in 1996.
World’s largest mobile factory set up in Noida
Samsung inaugurated the world’s largest mobile factory in Noida in 2018 with a vision to make India a global manufacturing hub. Apart from this, Samsung has also opened the world’s largest mobile experience center at the famous Opera House in Bengaluru, which further strengthens its commitment to India.
The statement said that Samsung is planning new initiatives in India’s manufacturing sector, whose direction will be to contribute to the government’s ‘Make in India’ vision and help develop the country as an electronics manufacturing and export hub.
The company is young and passionate like New India
Launching the new Samsung vision, Samsung Southwest Asia President and CEO Ken Kang said, “At the age of 25, Samsung India is as young and vibrant as New India. Our millions of customers, our partners and employees have given their love for years, making Samsung the country’s largest, most trusted and most acclaimed brand in mobile phones and consumer electronics. Our new vision #PoweringDigitalIndia sets a direction for India’s future growth, with Samsung continuing to play the strongest partner. ”
Further added, “Samsung has been involved in many initiatives in nation building, digital inclusion, digital empowerment and manufacturing, R&D, employment and entrepreneurship creation, responsible citizenship and revolutionizing innovations, bridging the existing digital divide.” Accompany them to realize the vision.
New R&D Strategy
Samsung India said in a statement that on the R&D front, we have a new strategy for the next year. Samsung’s R&D centers in India will continue to work in state-of-the-art R&D areas such as 5G, AI, IoT and cloud services and start projects to take the research development path to the business stage. Along with this, they will also expand their open innovations with startup companies, students and universities to help strengthen the innovation and startup ecosystem in the country and to enhance their in-house innovation capabilities. The culture of innovation in Samsung R&D centers will pave the way for thousands of engineers to create patents and leave long term effects in the field of technology and user experience.
Samsung’s vision for youth
India is a young country and Samsung wants to contribute to it by preparing the leadership for tomorrow. As part of the vision to empower Digital India, Samsung will launch a new youth-centric citizenship program, which will cover engineering students and academia across the country. This will help in establishing a strong ecosystem for innovation in the country.
Network development lead
Samsung has created the largest 4G LTE network for an Indian telecom company in the entire country so far. It is also among the largest data carriers in the world, providing reliable networking services to consumers and industries. Samsung is also a leader in 5G technology and is helping to lead the network development with several partners in India, which is also paving the way for India’s digital transformation.