Rioconn Interactive has bagged the branding and digital advertising mandate for Jyoti Resins and Adhesives Ltd’s Euro7000. The account was received after a multi-agency pitch, the company mentioned. The mandate contains complete social media tasks for the model from ideation to execution. It additionally contains engaged on the positioning technique and making model movies to create a buzz available in the market. Furthermore, the company may even be taking a look at efficiency advertising to spearhead enterprise progress in numerous geographies.
The model goals to widen its attain and place it as one of many quickest working adhesives available in the market. “Euro7000, as a brand, has a lot of potential to surface above the competitor brands and all we need is a line of communication that helps us stand apart. Down the line, we’re looking at a lot of commercials and innovative advertising modes to make our presence prominent across platforms as well as geographies,” Utkarsh Patel, government director, Jyoti Resins and Adhesives Limited mentioned.
“There is a lot that can be done with a brand in this industry and we will not only meet the expectations of the client but we will go beyond to display our creative prowess to take this brand to new heights. With a team dedicated to always thinking out of the box, we sure are going to have fun working with Euro7000,” Hemaang Gandhi, director, Rioconn Interactive, acknowledged.
Rioconn is a full-service artistic and digital company. Over the final 13 years, the company claims to have added nationwide manufacturers to its portfolio akin to Rasna, Viacom 18, Goldi Solar, Accumax Technologies, amongst others.
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Source: www.financialexpress.com”