This World Menstrual Hygiene Day, RIO Heavy Flow Pads by Nobel Hygiene has launched their RIO Listens marketing campaign, that includes the model ambassador Radhika Apte. The digital advert scolds girls for managing on their interval and asks them to make use of a pad that may deal with their stream. Additionally, girls should attain out for assist as a substitute of bottling up interval points and ‘managing’, the pad model says. The advert is conceptualised and written by Schbang and the manufacturing was led by Schbang Motion Pictures.
According to Kartik Johari, vice chairman, advertising and commerce, Nobel Hygiene, by means of the corporate’s analysis on this class, we’ve got realised that there’s nonetheless plenty of misinformation round menstruation in our nation. “The RIO Listens ad is an endeavour to extend our support to all those who need it. Every day several young girls and women DM us or comment on our posts asking for menstrual health related information. Our highest performing post is one that disseminates information, the “Did you know?” We are proud to have the ability to assist and hope to proceed to take action,” he added.
RIO Listens entreats menstruators to share their interval points with RIO Pads, by means of social media. Team RIO and Schbang can even collaborate to conduct an exercise with 25 ladies from the NGO Sakhi, on Menstrual Hygiene Day. “The goal is to help build a period-positive environment for these girls, and to break the taboo around periods by conducting various activities, sharing information and distributing RIO Pads,” the corporate stated.
“It is alarming to see that a progressive healthcare country as India has yet not battled “Normalising Menstruation”, no matter income-education progress of households. The problem, of addressing the socio-cultural taboos and beliefs in menstruation, is additional compounded by the ladies’ lack of know-how on reproductive well being. We have the help of RIO Pads who’re partaking with our ladies on this present day, to construct their confidence and enhance their data about menstruation. We are certain these younger changemakers will perpetuate the affect of their neighborhood,” Asitima B, CSR supervisor, Schbang, acknowledged.
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Source: www.financialexpress.com”