PokerBaazi.com has launched its new model marketing campaign ‘You Hold the Cards’ that includes their model ambassador Shahid Kapoor. Through this marketing campaign, the model goals to create consciousness about poker as a skill-based sport and set up that in poker, the sport is beneath your management, and one can emerge victorious primarily based on abilities, dedication, and the appropriate technique. The marketing campaign was designed and conceptualised by Wieden+Kennedy and can go stay throughout channels together with social media, OOH, and OTT amongst others.
The thought of this marketing campaign is primarily to create consciousness round poker as a talent sport which the model movie captures superbly, Varun Ganjoo, co-founder and advertising and marketing director, Baazi Games, mentioned. “This is a big step forward toward making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience,” he added.
As a part of the marketing campaign, a model movie has been launched that includes Shahid Kapoor, which showcases him because the protagonist who goes by way of varied sudden conditions that aren’t beneath his management. However, he continues to deal with his sport on the PokerBaazi app and at last comes on prime along with his true resilience and abilities. The movie makes an attempt to debunk the parable of luck taking part in an higher hand in Poker whereas the truth is that talent is the important thing ingredient to success. “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born’ it resonated with me instantly. Being able to control one’s fate with the right planning, strategy and sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport,” Shahid Kapoor said.
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Source: www.financialexpress.com”